Excelsior New York Announces Historic Partnership with Diaza Sportswear

Excelsior New York has taken a monumental step in its journey towards growth and expansion with the announcement of its first-ever kit deal in the club’s history. On Thursday, December 16, the club revealed their partnership with Diaza Sportswear, naming them the official kit and merchandise supplier for Excelsior New York. This deal marks a significant milestone for the team as they gear up for an exciting 2025 and beyond.

The collaboration with Diaza Sportswear will see the company supply all official club merchandise and kit items, including the jerseys worn by players on matchdays. For Excelsior, this partnership represents more than just a sponsorship, it's a symbol of the club's evolving identity as it continues to make strides in the national soccer landscape.

“We’re thrilled to announce this historic partnership with Diaza Sportswear,” said Giuseppe Barone, co-founder of Excelsior New York. “This is a major moment for the club, our supporters, and the entire community. It’s the beginning of an exciting chapter where we’ll see more fans donning our navy and grey colors. We are expanding our retail presence and looking forward to the future with great anticipation.”

Diaza Sportswear, a New York-based company, was chosen for its shared commitment to soccer and its local ties. As part of the agreement, Diaza will become the exclusive provider of all official Excelsior New York merchandise, ensuring fans have access to high-quality gear that reflects their support for the club.

Giuseppe Ilarda, co-founder of Excelsior, highlighted the alignment between the two organizations: “Diaza is a company that truly believes in our vision and supports the growth of soccer in our community. This partnership is crucial to our goal of putting Jamaica Bay on the national soccer map. We’re excited to see what’s to come and know this is just the beginning of something very special.”

The club’s commitment to maintaining a strong local identity was echoed by Gianfranco Barone, club co-founder, who said, “Choosing Diaza was an easy decision for us. They live and breathe soccer, and they are rooted in New York, just like we are. The opportunity to partner with a local company that shares our passion for the game and our community is something we couldn’t pass up. New York is home, and we’re proud to have Diaza with us every step of the way.”

The new partnership is expected to boost Excelsior New York’s retail presence, bringing fresh, locally inspired merchandise to fans while also helping the club build its national profile. As the team continues to evolve, supporters can expect to see exciting new releases in the coming months, with more merchandise updates and announcements soon to follow.

This historic deal is just the latest step in Excelsior New York's rise, and with their inaugural season to be announced later this year, the club is ready to take on the challenge of building a legacy in U.S. soccer.

Stay tuned as the club continues to make waves on and off the pitch.